Start With Why
Start With Why asks the fundamental questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? Sinek shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. This powerful idea, called The Golden Circle, provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.